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Showing posts from June, 2019

Your Guide on How to Use Video in Email Marketing

It’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more apt to purchase from you. Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media. This article focuses on using video in your email marketing. Keep reading for the technical parts of utilizing video in your email marketing and the creative aspect for some inspiration. I’ve talked about using video many times in the past, but in case you’re still not convinced or didn’t think to use video in your email marketing efforts, it’s time to pay close attention. According to a study, including video in emails led to open rate increases of six percent. Some other ben