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Why Is Having A Facebook Page For Your Business Not Enough! - Part 2

2. No Coding Required

Facebook Messenger bots are still an underutilized resource, mainly because businesses fear the complexity of deploying Messenger bots. Deploying Messenger bots doesn’t have to seem like a Herculean task at all.

You do not need coding chops to get the bot running on your page. With simple drag and drop ease, you can get your Messenger chatbot via a simple platform for chatbot builder.

3. Go Beyond News Feed Algorithm Reach

The posts on your Facebook newsfeed are controlled by various algorithms. So, if you think depending solely on normal Facebook reach will be sufficient for your business, think again!

Algorithm updates reduce the organic reach of Facebook posts considerably.

Facebook Messenger ads go beyond the hassles of regular algorithm updates. With click-to-messenger ads and sponsored messages, you can easily make the most of Facebook Messenger to reach to your potential users.

4. Jump In When The Bot Stumbles

When it comes to customer queries, chatbots minimize the waiting time by answering general FAQs and eliminating the need for constant monitoring by humans.

However, if you feel that the Messenger chatbot will not be able to handle complex queries, then you have nothing to worry about. A live agent is able to jump into the conversation to address the complex queries, whenever required. There is no need for constant monitoring.

This is the best of both the worlds: automating your customer service while maintaining the human touch.

5. Mass Message Messenger Contacts

With Facebook Messenger chatbot, you can increase brand awareness by mass messaging your audience.

Messages sent from Facebook Messenger chatbots have a higher opening rate than email messages, paid ads and organic messages. This is all the more reason that opting for Facebook Messenger chatbot will be beneficial for your business.

Facebook Messenger bots are steadily revolutionizing the way businesses conduct customer service, marketing and sales.

Besides being a direct line of communication between the customers and their problems, these automated Messenger bots provide customers exactly what they look for—self-service and a personal touch.

Using automated bots, businesses can engage in real-time basis with customers, responding to their queries and at the same time, collect information about their preferences so that they can provide a personalized experience—all while saving time and money in the process.


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