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Why Is Having A Facebook Page For Your Business Not Enough ......

As a business person, we want more and more people to be aware of our brand and the services that we provide. And what better place than social media to build brand awareness! The power of social media is undeniable; not only can you spread the word about your brand but also develop a brand image from scratch.

Having said that, Facebook is the biggest app with a total of 2.27 billion of monthly active users. It is obvious to say that you should have a Facebook page for your business. And you probably do. But having just a Facebook page is not enough. You need something to leverage your Facebook page to reach more people.

And this is where the Facebook Messenger chatbot comes in! Brands are increasingly using Messenger bots to push content, engage audience using polls/events and provide them a personalized experience, and get more qualified leads.

Having a Facebook Messenger chatbot is becoming more of a marketing need for your business than an option. There are 5 main reasons why your marketing strategy should include Facebook Messenger chatbot.

1. Everybody’s on Facebook

If Facebook were a country, it would be much bigger than China, the most populated country. With the user base of Facebook being the largest for any app, it is only natural for businesses to reach out to their customer-base on Facebook. People are more likely to open messages on the platform they already use than install new apps. Messages delivered by Facebook Messenger have an opening rate of 90%, which is higher than most other messaging apps. Therefore, you have a better chance of getting responses regarding your services/ business via Facebook Messenger.

In the next article, we will cover the 2nd reason why your marketing strategy should include Facebook Messenger chatbot.


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