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Showing posts from August, 2021

How to Master Social Media Marketing with these 4 Tools

 What is social media marketing? Social media marketing is the process of obtaining visibility and driving sales and traffic to a business or organization by using social media platforms and tools. Social media marketing also benefits the customer because it creates a relationship with them and keeps them engaged in your company or organization. A company's website, like Facebook or Instagram, is not where they should be putting all of their focus. Social media marketing is the key to increasing your customer base and driving sales. Social media marketing is a difficult task and can be confusing to understand, but with these four tools anyone can master social media marketing: 1. Designing: Canva 2. Posting: Buffer, Hootsuite 3. Content Creation: LongShot, 4. Data Extraction: GetProspect, Lusha, SignalHire, and RocketReach. With these tools, it's easier to control and manage your social media marketing efforts and is achievable by almost any company. There are man

5 Top Tips on How to Improve Prospective Customer Engagement

 In an increasingly competitive world, engagement is more important than ever. Many times, businesses focus only on the product and/or service and create ads just for selling without understanding the customer. In today's world where Internet plays a huge role, it is very difficult to get a customer directly. People will first check your website, blog, social media channels and reviews. People will be more interested in products and/or services which offer them solutions to their problems. So, give or offer your prospective customers solutions in the form of ebooks, newsletters, quizzes, online meetings, product demo etc. Understand the needs of the prospective customer first. And, then offer him/her the solution. Do not sell to everyone. Avoid spamming. Engage with only those people who respond to your messages or emails. So, here are the 5 main tips on How to Improve Prospective Customer Engagement: 1. Continuously improve service. 2. Offer personalized attention. 3. Upsell. 4. E

Digital Payments Explained: A Quick Guide for Businesses to Embrace It

Digital payments have grown tremendously in the past few years. With the rise of smartphones and apps, the digital payment space has become a fast-moving and highly competitive field. In this article, we will look at the factors that have driven digital payments and how businesses can benefit from it. We will discuss: 1. What is a digital payment? 2. The advantages of digital payments 3. The types of digital payments 4. Conclusion Before diving into the article, it would be helpful to have a basic understanding of digital payments and how they work. What are digital payments ? Digital payments have been on the rise in recent years, and it's predicted that it will continue to increase. In fact, business owners are encouraged to embrace digital payments in order to stay up-to-date with the current trends. Digital payments have become the most widely accepted form of payment for businesses and individuals alike. Whether you need to make a small purchase on the internet or want to send