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A simpler, faster way to optimise website images

 Image optimisation (IO) isn't any more something businesses can overlook, especially if they depend on their websites and applications. Images that are slow to load detract from the user experience and make a negative first impression. 

40% of individuals stop engaging with a web site if images take too long to display. With visuals accounting for half the standard web site’s content, seamless content display is critical. And it’s going to become even more so. In five years, three quarters of internet users will access sites from a smartphone, yet the standard website currently takes 87% longer to load on mobile. With content competing for people’s attention, minor differences in performance can have an enormous impact on engagement.


Strategies holding businesses back

Image optimisation involves decreasing file size to reinforce load speed, take up less space, save on bandwidth and should enhance SEO too.

The standard strategy is to form images beforehand for common devices and resolutions and save them during a central place or repository, pulling them once they're needed.

But creating different variations of each image is simply a brief lived solution. Device fragmentation and better resolution technologies mean you’ll soon need an ever-expanding range of varied versions of the same image.

Pre-processing is additionally a repetitive activity and is not an efficient use of developer resources. Because the changes build up over time, the costs to retrieve each image start becoming restraining.


Searching for simplicity, speed and control

There are solutions to spice up content delivery, each with benefits and disadvantages.

Open source tools don’t require a license, but they don’t solve problems concerning time-intensive work or storage. Companies still got to manage the image workflow. Additionally, IO isn't cheap to run, and thus the computing, delivery and storage bills send companies trying to seek out a less costly solution.

Specialised image services automate optimisation, but add complexity to your stack, latency to your network and provides your team a replacement vendor to manage. Customers employing a content delivery network (CDN) would want to form a choice what content to send where. Handling multiple vendors takes time and much of companies would really like everything to be handled by one vendor.

Certain CDNs automatically manage the tactic of IO. The CDN will store the site’s content on a network of servers, and users will receive files from the server nearest to them. This reduces the loading time, but CDNs have provided developers with limited features and access.

So where does that leave you? Businesses need ultra-modern CDN operations that deliver images on demand while reducing costs and improving speed. That’s where an edge cloud platform comes in.


Redefining IO

If your website sees an outsized number of daily web visitors, you often change web visuals, or process large amounts of images, using Fastly’s edge cloud platform makes a difference.


Simplified delivery

Without the need for pre-processing, time and internal resources are often freed up for other tasks. The API will automate the manual process of resizing, cropping and using the right output quality. There's also no need to define logic rules for every visitor’s profile, as you'll offload image transformation logic to the sting. this permits you to detect visitor attributes like device and geolocation at the sting for faste r image transformation decisions. JPEG, WEBP, PNG and GIFs are all supported as input formats, while output formats are often JPEG (baseline and progressive) and PNG (8, 24 and 32-bit). Animated GIFs are often transformed into bandwidth-saving MP4 (H.264) video files. Due to that feature, An Internet media company was able to condense their popular, heavy-duty article to a more manageable 6 MB.


Better value

Sites will deliver images as needed, but with fewer requests to the servers. This creates real savings within the entire cost of ownership for your site. By using Image Optimizer websites reduce the standard size of their static content by 30%, while e-commerce platforms improved their delivery speed by 250 milliseconds. The SSD-powered high-density points of presence cache more content for extended, reducing egress costs and thus the quantity of times images need to be fetched.


Hello to faster websites

Image Optimizer delivers smoother, faster experiences while giving developers time to specialize in core tasks. to determine what proportion bandwidth you'll save.


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